PlayOJO strengthens Swedish sponsorship presence

PlayOJO is looking to strengthen its marketing efforts in core markets after striking a deal to sponsor Paradise Hotel, the most popular reality TV...

FIGC expands Serie A sponsorship opportunities

Sponsorship opportunities for Italian football clubs have been expanded, with The Italian Football Federation (FIGC) approving plans to allow plans to allow sleeve advertising...

New Genting MD to nurture growth of “both casino and sports verticals”

Genting Casinos has appointed Jeremy Taylor, formerly Group Marketing Director at Betsson, as Managing Director. Taylor has been tasked with spearheading ambitious interactive casino and...
regression analysis

Understanding the importance of regression analysis

Most affiliates, spend a lot of time monitoring their site traffic. It’s a cornerstone of any successful affiliate business. One thing that you might...

How to weather the growing pains of a new affiliate business

Growing an affiliate business as a new business owner can be tricky to tackle. If you want to reinvigorate your love of your business...

African brand BetYetu launches Income Access-powered affiliate programme

BetYetu, a gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with...