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Influencer market under scrutiny as ASA clamps down on gender-stereotypes

The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts,...

UKGC seeks industry wide contribution to new responsible gambling strategy

Affiliate marketing is expected to fall under the spotlight after the UK Gambling Commission (UKGC)...

‘World Cup’ tops Google’s Year in Search list for 2018

'The World Cup' has been listed as Google’s most searched term in 2018, proving that...

Mobile apps – could they be an alternative to TV adverts?

Betting operators and affiliates are having to reconsider the marketing strategies that they utilise before...

SMP Snack: GDPR – am I a processor or a controller?

In the next SMP Snack series, SMP eGaming Regulatory Compliance Manager Phil Knox follows last...