Influencer market under scrutiny as ASA clamps down on gender-stereotypes

The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising...

UKGC seeks industry wide contribution to new responsible gambling strategy

Affiliate marketing is expected to fall under the spotlight after the UK Gambling Commission (UKGC) sought widespread contributions towards the development of a new...

‘World Cup’ tops Google’s Year in Search list for 2018

'The World Cup' has been listed as Google’s most searched term in 2018, proving that once again, sports events can build up a high...

Mobile apps – could they be an alternative to TV adverts?

Betting operators and affiliates are having to reconsider the marketing strategies that they utilise before and during live sporting matches after the Industry Group...

SMP Snack: GDPR – am I a processor or a controller?

In the next SMP Snack series, SMP eGaming Regulatory Compliance Manager Phil Knox follows last week’s article on whether you need to register under...

How zero search results could change your SEO strategy

Have you ever thought about what a page on Google would look like that was full of zero search results?  This is something that...

Lee-Ann Johnstone and Roo Wright: The growing influencer market and adapting to change in...

Over recent years, influencer marketing has grown to become a global marketing phenomenon, taking both social media and the rest of the digital world...

Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel

We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, Paysafe Group’s Income Access VP of...

Industry Group for Responsible Gambling confirms stricter guidelines for television advertising

Gaming affiliates have been warned that online advertising could come under more scrutiny after confirmation of stricter guidelines for television advertising. However, these new guidelines...

Camelot ad investigation highlights stringent marketing rules

The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to...