On 24 April, Smile-Expo will host the inaugural Minsk iGaming Affiliate Conference in Belarus. The first Belarusian igaming conference will gather online casino software providers, developers and marketers.

Speakers and main topics

The main discussion topic will “the improvement of gambling business regulation” and the act that will come into effect on 1 April 2019 on this topic. Gambling experts will speak about changes in the field brought by the new legislation, as well as its advantages and pitfalls.

The event will feature the founder of major casino software provider SoftSwiss, Ivan Montik. He will highlight how to attract and retain new players on a gambling site, while also explaining what the player LTV depends on and how to build the collaboration with affiliate programs correctly.

Anton Merkulov, Head of Business Development at Propeller Ads, will share with the audience how to promote gambling offers with pop-under and push notification traffic. The expert will also elaborate on case studies of real advertising campaigns.

Meanwhile Roman Bout, founder of Quintessencewill present on “How to launch a successful online casino”. The specialist will provide important aspects of launching a gambling platform and offer real-life examples and case studies.

Dmitry Belianin, Chief Marketing Officer at DAO.Casino, will touch upon the topic of blockchain technology in gambling. The speaker will introduce the audience to the advantages of smart contracts for casinos and analyse challenges of the modern market.

Speakers will also discuss:

  • traffic arbitrage in gambling;
  • how SEO brings a casino to the top of search results;
  • how gamification helps to attract new players and boost their loyalty.  

Who should take an interest in the conference?

The event will be useful for:

  • arbitrage specialists;
  • advertisers;
  • webmasters;
  • developers;
  • gaming operators and providers;
  • bookmakers;
  • affiliates;
  • SEO specialists.

Conference attendees will learn about efficient methods of SEO, the latest online gambling trends. Guests will also have a possibility for networking – a nice chance to find new partners, promote and develop business.   

Venue

The event will take place at Doubletree By Hilton Hotel Minsk, 9 Pobediteley avenue, Minsk, Belarus.

Organiser

The event will be hosted by the international firm Smile-Expo that has been organising exhibitions, congresses, forums, and conferences about technologies for 13 years.