Soft2Bet braced for affiliate expansion after Betsoft deal

Betsoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet. Under the terms of...

Helio Gaming goes live with WeAreCasino

Helio Gaming has signed a deal to provide its full suite of innovative lottery games to WeAreCasino. Helio, a fully scalable lottery engine system that...

PlaySugarHouse.com doubles NJ revenues after sportsbook launch

Since launching its sportsbook in August, SugarHouse Online Sportsbook & Casino more than doubled its month-over-month New Jersey revenues from August to September.  The...

RISQ partners with jackpot marketing platform BlueRibbon

Jackpot insurance and risk management provider RISQ has struck up a partnership with marketing platform BlueRibbon. The deal will allow operators to offer life-changing...

UKGC emphasises need for industry to step up marketing strategy

Highlighting that the UK gambling sector needs to heed warnings over advertising and marketing, Gambling Commission programme director Ian Angus singled out affiliate promotions...

PlayUK: gaining a head start with the correct affiliate strategy

AffiliateInsider caught up with PlayUK founder Thomas Jones, who detailed how the brand is looking to utilise affiliate partnerships to boost its launch and...

BetSid launches new UK affiliate programme

Sportsbook and casino provider BetSid has partnered with AffiliateINSIDER to launch its UK affiliate programme, following a successful start to their online operations in 2018....
Mobile Apps

BetVictor deepens safeguards for online players

BetVictor has enhanced its commitment to player security, unveiling a two-factor authentication as it looks to protect all new and existing customer accounts. The in-house-developed...

Genting places greater focus on affiliates with latest appointment

Genting Casinos is placing a greater focus on its growing affiliate programme, with the appointment of Alison Brincat.  Formerly Head of Affiliates at Wetten.com and...

Making traffic roar with the Ryder Cup

Golf has grown immensely as a betting product in recent years, with the pace of the sport lending itself to live betting players. Kicking...

Recent news

Scientific Games enters into new content deal with Gaming Realms

Scientific Games has penned a new global content deal with Gaming Realms which will see them distribute the Slingo Originals via its opening gaming...