William Hill aims for international growth with MRG

The consolidation of big gaming brands continues with William Hill laying out some of the rationale behind its £245m offer to acquire online casino group...

Casumo looking forward to “continuing to further grow our product offering”

Casumo is aiming to put the disappointment of last week’s Gambling Commission (UKGC) fine behind them, after the operator was named as one of...

Gambling operators’ affiliate spend increased by just 2% between 2014 and 2017

New financial analysis from gambling industry specialist Regulus Partners has found that the amount gambling operators spent on affiliate marketing only rose by 2%...

Fastbet rebrand emphasises “faster and easier gaming products”

Bethard Group’s Fastbet is now operating as a ‘Pay n play’ fast track brand after a relaunch, with the firm’s CEO Erik Skarp emphasising...

Lottoland to test Jungle Jackpot game with affiliate community

Lottoland has described how Jungle Jackpot, a game launched this week with free-to-play game specialist SportCaller, is being tested selectively within the bet-on-lotteries operator’s...

BetBright aims to boost conversion figures with ConversionBet deal

BetBright has announced a partnership with player acquisition specialist ConversionBet, with the Irish gaming operator aiming to accelerate the personalisation capabilities of its casino products. Partnering...

ASA warns Camelot over advert near school

Camelot has been cautioned by the Advertising Standards Authority (ASA) over the location of one of its latest scratchcard ad, a version of which was placed outside the...

Former Inspired CEO named as new chairman of BetVictor

Luke Alvarez, formerly of Inspired Entertainment, has been announced as the new BetVictor chairman, with the appointment effective from 1 December. With a proven track...

SportCaller and William Hill look to raise Lucky7 profile with Racing Post deal

In a move aimed at raising the profile of its flagship Lucky7 game, the Racing Post has announced a deal with William Hill and...

Bet365 sets up affiliate subsidiary for further New York expansion

Bet365 has struck a deal with the Empire Resorts gambling group, its first US sports betting partnership since May’s PASPA repeal. The European bookmaker’s...

Recent news

Influencer market under scrutiny as ASA clamps down on gender-stereotypes

The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising...