Affiliate Spotlight: BigBets’ William Edwards

Affiliate Spotlight shines a light on latest affiliate sites from around the world. This week we chat to BigBets' William Edwards about the development of his...

Ian Sims, Rightlander: Bonuses are the industry’s Achilles’ heel

Rightlander founder Ian Sims has described bonuses as “a bit of an Achilles’ heel for the industry”. Speaking at the CasinoBeats Summit, Sims admitted...

Why affiliates should focus on customer loyalty

As an affiliate, you need to work hard to build your relationships with operators. That means having a good focus on customer loyalty.  It’s not all...
video

Affiliate Drive Time – Week 3: Key ingredients

In this week’s Affiliate Drive Time,  AI CEO Lee-Ann Johnstone outlines what makes a successful affiliate program. The secret? There are no secrets As Lee-Ann asserts, there is...
video

James Sandberg, Customer Devoted: “Automation can provide personalisation at a much lower cost”

Ahead of next month's Digital Marketing Forum, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel...

5 things to remember when negotiating affiliate deals

We are sure you are all in the middle of some meaningful negotiations after a busy LAC2019 and ICE conference – and looking to...
video

Gor Mnatsakanyan, Vbet: “Affiliates are a huge part of the German igaming market”

AffiliateINSIDER CEO Lee-Ann Johnstone caught up with Gor Mnatsakanyan, Vbet Regional Development Manager for Germany, who provides pointers and explains why affiliates are a huge part...

“One king to rule them all”: King Billy Casino reflects on iGB Affiliate Awards...

After landing the accolade for Best Affiliate Program at the iGB Affiliate Awards, King Billy Casino Head of Affiliates Ruslan Legenzov shares some insight into...

Utilising brand ambassadors to legitimise affiliate sites

Brand ambassadors are increasingly being used by companies to attract attention to a particular product or service. Companies will often recruit celebrities to promote...

5 habits of highly effective affiliates

As affiliate industry professionals, you need to make sure that you are creating outstanding content that is going to make your affiliate site stand...

Recent news

James Sandberg, Customer Devoted: Social optimisation will soon be as important...

Ahead of next month’s Digital Marketing Forum, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled...