AffiliateINSIDER has secured a new client relationship with esports betting site Vie.gg for strategic affiliate management services.

Under the terms of the affiliate management agreement, AI will manage and promote the growth of the Vie Partners affiliate program globally.

AI has a strong track record of providing affiliate marketing expertise in the igaming sector, and offers brands a broad range of support and strategy with a trusted network of technology suppliers and affiliate partners to link up to.

Boasting one of the most competitive online affiliate programs in the esports industry, with a particular focus on building and maintaining a true partnership model to improve mutual success, the program offers affiliates a unique proposition of both traditional sports and esports in a PVP betting exchange. In addition, there is also traditional sportsbook and added fan-based betting pools with an attractive revenue share scheme of up to 35% and no negative balances for partners.

Vie will also enjoy the added benefits of brand exposure in partnership with AffiliateINSIDER at the forthcoming Digital Marketing Forum, as well as in-house affiliate manager training with vital PR & news features to support on the AI Content Hub, which will help reach key affiliates and drive the acquisition of new customers.

AI founder and CEO Lee-Ann Johnstone said: “The esports industry is emerging and we are keenly interested in supporting good affiliate marketing practices in this sector. The convergence of esports and traditional sports betting is more apparent and we’ll be looking to educate and help bridge the gap between real life experiences and online brand engagement as part of our strategic focus. Managing complex global affiliate program strategies is in our DNA, I am really excited to be working alongside the team at Vie.gg to help them expand their affiliate reach as an early leader in this space.”

Grant Johnson, Vie.gg CEO, added: “We are excited to partner with AffiliateINSIDER as we continue to grow and manage our affiliate network. They had an acute understanding of the complexities we face in the emerging esports sector and been involved with managing and growing affiliate networks and programs since the very beginning in the gambling space. We couldn’t possibly have found a more experienced partnership to help us continue our online growth and affiliate program expansion.”

Going to the Betting on Football conference 19-21 March? Visit AffiliateINSIDER at Stand 24 to find out more about our affiliate management services and Vie.gg’s affiliate program. Contact us on sales@affiliateinsider.com. Interested in joining the Vie Partners program? Simply sign up HERE.