Blockchain-based B2B platform TruePlay has launched an affiliate program that guarantees ‘honesty using blockchain’, meaning affiliates can track all traffic and be sure that stats are secured and transparent.

The launch came as the firm presented its new blockchain solution T3 module, which collects, verifies statistics and publishes it on the blockchain, at last week’s ICE conference. ‘It guarantees immutability and is designed specifically to make online gambling totally transparent for all parties involved and increase trust and loyalty,’ the firm explains.

‘T3 module is a powerful tool that allows to take control of all vulnerabilities in the cycle of interaction between all participants of the internet gambling market and to make it crystal clear. With the help of the system, everyone can easily track players’ entire journey, starting with registration and deposit, ending with a payout of affiliate rewards for leads.

‘With TruePlay blockchain solution, game providers get simplified reporting for authority, automation of calculations with operators, the trust of the players due to the transparency of the RTP games and no place for piracy. The system is designed in such a way that there is no need for game providers to modify its integration protocol, but complete the installation in a few easy steps.’

The TruePlay solution also contributes towards responsible gaming, as the platform can automatically track players who want to be locked at their own will. For tax payments, audit and accounting for licensees, TruePlay also provides all necessary tools.

One of the first TruePlay partners, Fairplay crypto casino has already implemented T3 module into its game platform and connected a wide list of game providers, including Microgaming, Boongo, iSoftBet, PG Soft, Play ’n’ Go, Playson and Spinomenal.