iGaming operator Carousel Group has announced that it will use its recently developed Carousel Group Affiliates program to promote the upcoming launch of its two new betting platforms, SportsBetting.com and RaceBook.com.

‘The new kid on the block’ has promised to ‘aggressively shakeup the industry with its expert teams, purpose-built technology and dynamic, community driven approach to its brands’.

Powered by a proprietary sports-betting and casino platform acquired by Carousel Group in 2018, the two new sites will have a strong focus on a mobile-first approach to deliver a customer-focused experience.

Daniel Graetzer, Founder & CEO at Carousel Group, commented on the upcoming launch of the new platforms: “2018 was a huge year for us as we prepared the business for launch. We closed a second capital raise, acquired two strong domain names and ended the year with the acquisition of our technology platform, but now the real fun starts.

“We’ve assembled a team of highly experienced and competent leaders in our Madrid headquarters and combined with our recent acquisitions we are aiming to deliver a superior customer-driven experience to markets all over the world.”

SportsBetting.com will allow its users to place bets on a number of sports around the world, while racing enthusiasts will have access to RaceBook.com, a dedicated racing platform.

Both brands will operate using gaming licenses obtained through the Malta Gaming Authority, and will primarily target both European and Latin American players.

The group, however, is planning to expand its global portfolio by obtaining UK, Swedish and US licenses as part of its ambitious growth plans into regulated markets around the world.