A record 32 different companies were recognised for excellence in the sports and gaming industries at last night’s SBC Awards ceremony in London, with Catena Media, Better Collective and bet365 emerging as the night’s big affiliate winners.
On a night of festive-themed celebration for the sports and gaming industries, Catena Media collected Affiliate of the Year, while Better Collective was recognised for Best Affiliate Product Innovation.
Meanwhile, bet365 was successful in the Best Affiliate Partner Scheme category, beat Sky Betting and Gaming (SB&G) to the Football Bookmaker of the Year prize, and landed the headline Bookmaker of the Year title for a fifth year in a row.
The night’s other multiple winners were William Hill (Racing Bookmaker of the Year and Retail Bookmaker of the Year), SG Digital (Standalone Platform Provider of the Year and Best Live Betting Product), Betgenius (Esports Supplier of the Year and Innovation of the Year) and Betradar (Best Live Streaming Product and Best Sports Data Product).
For a full list of winners at SBC Awards 2018 click here.
Andrew McCarron, Managing Director at SBC, commented: “Congratulations to everyone who has been recognised for excellent performance by the Sports Betting Community.
“This year the quality and quantity of entries increased dramatically so all the winners had to work exceptionally hard to stand out from their competition.”