Luke Alvarez, formerly of Inspired Entertainment, has been announced as the new BetVictor chairman, with the appointment effective from 1 December.

With a proven track record of leading global technology, media and telecommunication (TMT) companies over a 28 year career, with 18 years in regulated gaming and sports, Alvarez brings a wealth of experience to the BetVictor board.

Alvarez joins BetVictor during a continued period of growth driven by investments in its mobile sportsbook and e-gaming product suite, and technology platform. BetVictor’s new chairman will enhance the company’s customer protection, regulatory and compliance programmes, and provide strategic direction to further build on BetVictor’s successes.

Commenting on the appointment, Andreas Meinrad, CEO at BetVictor, said: “We are delighted to welcome Luke to our Board. It’s an important time for BetVictor as we continue to evolve and expand, and the strong skills and experience Luke brings are vital to help us taking our strategy and product development to the next level.

“Luke has played a key role in the growth of several international technology and gaming companies and we believe that his knowledge and expertise will drive the BetVictor brand forward as we strengthen our customer protection focus and continue to grow as a business.”

Alvarez added: “It’s an exciting time to be joining BetVictor. The company has strong industry-leading, in-house technology capabilities that are paving the way in the highly competitive mobile sports and gaming space. I look forward to working with Andreas and the Board to help drive the company’s success.”

Alvarez most recently served as President and CEO of Inspired, a UK-based international leader in virtual sports and digital gaming as well as Chairman of Inspired Gaming Gibraltar – the Group’s mobile gaming division. Alvarez founded the company in its previous form, Inspired Gaming Group Limited in 2002.

He co-founded and served as Non-Executive Director (NED) of Gmatica SRL, a leading Italian regulated network gaming concession.